The highly competitive landscape of the GLP-1 obesity drug market has undergone a significant recalibration following the recent disclosure of trial data for Eli Lilly’s experimental oral weight-loss pill, orforglipron. This development has notably bolstered investor confidence in Novo Nordisk, the Danish pharmaceutical giant, solidifying its position as a market leader in the burgeoning obesity treatment sector.
- Eli Lilly disclosed trial data for its experimental oral GLP-1 weight-loss pill, orforglipron.
- The trial results for Eli Lilly’s oral compound did not meet market expectations.
- Novo Nordisk shares surged as much as 14%, closing with approximately a 9% gain on Thursday.
- Eli Lilly’s shares experienced a decline of around 7.8% in premarket trading.
- Investors are re-evaluating the competitive threat to Novo Nordisk’s established oral semaglutide.
Eli Lilly’s trial results for its oral compound fell short of market expectations, prompting a substantial reassessment of the competitive dynamics within the GLP-1 therapeutic area. This shortfall immediately translated into significant market movements, with Novo Nordisk shares experiencing a robust surge, initially climbing as much as 14% before settling around a 9% gain during Thursday’s trading. Conversely, Eli Lilly’s shares saw a decline of approximately 7.8% in premarket trading, reflecting a revised outlook on its near-term competitive standing. According to Kepler Cheuvreux analyst David Evans, investors are now likely to re-evaluate the competitive threat to Novo Nordisk’s established oral semaglutide, favoring its sustained market presence.
Market Dynamics: Oral vs. Injectable Treatments
The ongoing strategic battle between injectable and oral GLP-1 drugs remains a defining characteristic of the obesity treatment market. The recent data from Eli Lilly’s oral pill reinforces the perceived strength and sustained demand for injectable obesity treatments. This nuance had a positive ripple effect on companies involved in the supply chain for injectable devices. Shares in Gerresheimer, a key manufacturer of injector pens for popular treatments like Wegovy and Zepbound, rose approximately 3%, indicative of continued robust demand for injectable solutions.
This pivotal market shift arrives at a crucial time for Novo Nordisk, which had recently faced investor skepticism following two downward revisions to its 2025 sales growth outlook earlier this year. The perceived weakness in Eli Lilly’s oral pill data has helped to restore investor confidence in Novo Nordisk’s dominant position in obesity treatments, alleviating concerns about an imminent challenge to Wegovy’s market share and pricing power, as noted by Nordnet analyst Per Hansen. Furthermore, Novo Nordisk’s domestic peer, Zealand Pharma, also experienced a rise of around 7% in afternoon trading, reflecting the broader positive sentiment within the sector following these competitive developments.

David Thompson earned his MBA from the Wharton School and spent five years managing multi-million-dollar portfolios at a leading asset management firm. He now applies that hands-on investment expertise to his writing, offering practical strategies on portfolio diversification, risk management, and long-term wealth building.