Goodyear Tire & Rubber Company (GT), a prominent tire manufacturer, is unexpectedly benefiting from shifts in global trade policies. Analysts point to its robust domestic manufacturing infrastructure as a significant asset in navigating increasing tariff challenges.
Goodyear’s Tariff Advantage and Analyst Outlook
JPMorgan analysts, including Ryan Brinkman, continue to assign an “overweight” rating to Goodyear. They forecast a potential upside of up to 61.9%, targeting a year-end price of $17. This optimistic assessment is primarily driven by Goodyear’s significant U.S. manufacturing footprint, which enables the company to better withstand tariff impacts compared to its more globally diversified competitors. This strategic advantage enhances its pricing power and market share, thereby bolstering its ongoing strategic transformation.
“Goodyear Forward” Program Exceeds Expectations
The “Goodyear Forward” restructuring program, launched by Goodyear in 2023, is reportedly progressing ahead of its scheduled December completion. This initiative aims to achieve $1.5 billion in cost reductions, a 10% operating margin, and substantial debt deleveraging. Analysts have observed lower-than-anticipated restructuring expenses and a more rapid divestment of non-strategic assets. This accelerated progress is facilitating faster financial deleveraging, which in turn reinforces the company’s long-term fundamental strength and improves its market risk profile.
Wall Street’s Mixed But Optimistic View
While JPMorgan holds a bullish stance, the broader Wall Street consensus on Goodyear remains somewhat mixed, with six out of eleven analysts recommending a ‘buy’ rating and five advising to ‘hold.’ Nevertheless, Goodyear’s proficient execution of its strategy, coupled with a supportive tariff landscape and a clearly defined strategic roadmap, positions it as an uncommon beneficiary within the industrial sector. Optimistic analysts characterize Goodyear as a resilient and defensive investment option, exhibiting significant recovery potential amid ongoing global trade complexities.

Jonathan Reed received his MA in Journalism from Columbia University and has reported on corporate governance and leadership for major business magazines. His coverage focuses on executive decision-making, startup innovation, and the evolving role of technology in driving business growth.