A strategic recalibration of operations is underway at Salad and Go, a drive-through and grab-and-go concept, as the company announces the closure of 41 underperforming locations. This move is designed to consolidate resources and bolster its presence in key growth markets, specifically targeting the Dallas metropolitan area and Oklahoma. The decision reflects a broader trend in the fast-casual dining sector, where operational efficiency and market focus are paramount for sustainable expansion.
The closures will impact markets including Houston, Austin, and San Antonio, representing a significant retrenchment from these Texas cities. Salad and Go CEO Mike Tattersfield articulated the rationale, stating that this reduction in footprint will enable a concentrated effort on strengthening the Dallas Metro Area and Oklahoma, while maintaining a belief in the long-term potential of the Texas market. This strategic pivot underscores a commitment to optimizing the company’s operational density and resource allocation.
Salad and Go, headquartered in Phoenix, Arizona, operates over 140 company-owned stores across Arizona, Texas, Oklahoma, and Nevada. The chain’s model emphasizes drive-through and grab-and-go convenience, offering a menu that extends beyond salads to include wraps, soups, drinks, and breakfast items. The company’s existing stores in Phoenix, Tucson, and Las Vegas will remain operational, representing core markets for the brand.
Under the leadership of CEO Mike Tattersfield, who assumed his role in late April and also became a minority owner, the company is prioritizing a more “disciplined growth rate.” This shift in strategy involves leveraging product innovation and responding to customer feedback. Tattersfield has indicated a focus on exploring new offerings that align with customer desires, aiming to scale successful innovations effectively.
Founded in 2013 in Gilbert, Arizona, Salad and Go’s initial mission was to make nutritious food accessible by sourcing ingredients locally and keeping menu prices below $10. While acknowledging the difficulty of the current closures, Tattersfield expressed confidence that this consolidation will provide a robust foundation for future growth, enabling the company to continue its objective of making delicious and nutritious food widely available.
Jonathan Reed received his MA in Journalism from Columbia University and has reported on corporate governance and leadership for major business magazines. His coverage focuses on executive decision-making, startup innovation, and the evolving role of technology in driving business growth.